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12 Ways Brands are Flexing to Meet Gen Z on Their Terms
I’ve been accused of being obsessed with Gen Z! And why not? This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. As marketers, we better pay...
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Grading 12 marketing predictions about the future
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a...
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Why leaked secret documents point to the future of social listening
The top headline in the U.S. this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media...
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Diving into the bizarre and secret world of luxury brand marketing
In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in...
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My journey with nerves
My speaking career was a journey with nerves! In the new episode of The Marketing Companion podcast, I made a public confession for the first time. In my early days as a public speaker, I would...
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ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now
A ChatGPT Starter Pack I’m alarmed. As I meet people from around the world at events and my workshops, the conversation inevitably leads to ChatGPT (which has become the catch-all phrase for AI!). The...
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Is it easier to build a business or start a movement?
There is a quote in my new book that is gripping and profound, but I’m not sure I fully understood it until this week. This quote is from Boss Mom CEO Dana Malstaff: “It’s easier to start a movement...
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The five key skills every marketer needs today
I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I...
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Why you need to ditch LinkedIn as your content platform
OK, I’ve had enough of this. In four out of my last five coaching calls, the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a...
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A New Commercial Strategy: Creators and Community
Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. These new dynamics...
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That time I received death threats in a brand Discord community
I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. When I go through something troubling and new in the...
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The Blog Post That Shocked the World
This week marks the tenth anniversary of the most famous blog post I’ve written, and arguably one of the most well-known blog posts in marketing history. I am not one to reminisce or grow crazy over...
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How Shein and Temu threw a bomb at eCommerce conventions
When I dress for the day, the first question that enters my head is, “I wonder how old this shirt is?” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is...
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Personal Brand Versus Corporate Brand: Which is More Effective?
A friend forwarded a post to me penned by digital superstar Neil Patel. I like and respect Neil a lot, and generally I agree with him, but in this case, I don’t — and I think his post provides a great...
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A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities. Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of...
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How do you measure the value of a brand community? Ten ideas.
I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a...
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Nine ideas to market to young people who avoid marketing
I was recently talking with a young influencer and I offered to send her one of my books. “I don’t read books,” she said. “OK, how about an audiobook?” “I don’t listen to books either. The only...
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Why AI does not mean the doom of marketing
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts...
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15 Years On, Five Ways Blogging Changed My Life Forever
This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone...
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